Astrology holds significant cultural and social importance in India, and beliefs surrounding it are deeply rooted in tradition. The belief towards astrology is rising more among millennials and Gen Z which is boosting the market of astrology for love and relationships. Many people consult astrologers to gain insights into their personal, professional, and financial futures.

We have done a comparative analysis of Astrology tech-based rising companies- Astrotalk & Vama.

• The strategy of Astrotalk is to expand its array of services and enter into the Spirituality and Faith Market segment. Their current aggregator Astrology App Business Model can be easily leveraged with the Spirituality and Faith Market space, especially for millennials considering that 70% of the visiting traffic on Astrotalk is young adults aged 25-35.
• According to the co-founder of Vama, suppose an Astrologer suggests to an individual that a Kaal Sarp Dosh Pooja is priced at around INR 3000. Subsequently, the individual discovers that on the VAMA app every 15th of the month, a group Kaal Sarp Dosh puja takes place in a revered temple, and the cost for participation is only INR 700.

Covid Lockdown forced everyone to go digital. After the lockdown, several religious institutions started conducting processions online. This surge in India’s spiritual tech sector stems from diverse factors including UPI, affordable internet, increasing access to smartphones, and most importantly the steadfast faith of the people.